The objective of AIGA Toledo's Always Summer show was to design a poster based on a song that embodied summer. Rather than working with something that we felt was comfortable, we decided to work with Katy Perry's "California Gurls," which was not only a top 40 hit during the summer, but oozes summer in every way.
We wanted to illustrate the ridiculousness of the song by setting the line "We Freak in My Jeep" in type that was inspired by the Gutenberg Bible, and then taking it a step further and flocking it with nonpareil sprinkles. We took the cuteness up yet another notch by adding the sound effect "Beep! Beep!" in gloss varnish.
To produce the poster, we screenprinted a combination of gloss varnish and bookbinding glue onto an 18" x 24" sheet. Immediately after removing it from underneath the screen, we poured the sprinkles onto the wet adhesive, instantly creating what we had envisioned.
An added note about this piece, it WAS NOT selected to be shown in the AIGA exhibition. Too sexual perhaps?
Created for AIGA Toledo - Always Summer
Created by EXCUSES with Michael Gump & Garret Bodette
Adhesive ink screenprint and nonpareil sprinkles