In 2009, Madhouse lead the Toledo Museum of Art's rebranding campaign, building it around the very postive "good for you" tagline. With this positive new image, TMA was able to create an avid following using Facebook and Twitter, thus increasing Museum visitors. When asked to sum up this new and exciting period in TMA's history, I decided it would be best to go straight to the source, and ask some of TMA's 10,000 Facebook fans "what's too good to miss at TMA?" The responses generated an overwhelming amount of opinionated favorites, anecdotes, and fond memories for the museum.
The piece was printed on Cougar Natural to create a soft, aged feel, supplemented with French Red-Hot to boldly showcase TMA's generous donors, while reinforcing their signature red. The 38-page piece is also elegantly bound with cloth tape.
Client: The Toledo Museum of Art
Photography: Rick & Kristen Luettke
Created at Madhouse
Printed by Metzgers